John Seabrook’s book offers a fascinating exploration of the music industry and the process of creating popular hits. The author takes the reader behind the scenes of the modern music business, revealing the secrets of the producers, songwriters, and artists responsible for the most successful songs of recent decades. Drawing on interviews with key industry figures and his own observations, Seabrook analyzes how hits are created, what formulas and technologies are used to attract mass audiences, and how music production has changed in the digital age. This intellectual look at the commercial side of creativity will appeal to music enthusiasts and anyone interested in the mechanisms of modern pop culture.