The book “The Power of Trust” is a deep investigation into one of any organization’s key intangible assets—trust. Authors Sandra Sucher and Shalene Gupta reveal the mechanisms for forming trusting relationships in a business environment and explain why trust is a fundamental element of a successful corporate culture. The publication offers practical strategies for creating, strengthening, and restoring trust within the company and in relationships with clients and partners. The authors demonstrate how trust affects work efficiency, employee loyalty, and overall business productivity, providing readers with concrete tools for developing this crucial intangible asset.